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Every edition brings together the developments, research and perspectives we think are worth your attention. Here’s a taste of September.

How to prove an AI agent works before it takes a live call
A five-step framework for testing agentic voice before it reaches a customer.

Six AI trends shaping contact centers
What more than 250 conversations at Genesys Xperience told us about where AI is heading next.
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Before the first “Hello”
What makes agentic voice succeed — and the testing discipline required before an AI agent goes live.
FROM THE ETHER
What we've been reading and writing.
MARTECHVIBE
When every dashboard is green but the customer journey still fails
Mark Rohan on why businesses can outsource their technology, but not the customer's experience of failure.
FORBES
Why containment is the wrong north star for AI
Liam Dunne on human intervention, automation and why a customer who gives up still counts as contained.
EURO WEEKLY NEWS
Spain is putting human service back on the menu
New rules will require companies to offer access to human attention directly from the main menu.
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